Design Snobs are here!!!

Yes, We are bored of being well-behaving handsome guys… so catch this hot potato…

BiTS labo aims to find an ultimate colour, concept, fabric, direction, feel and touch. Although it is not as easy as it might seem, since we are all colour blind in one way or the other and each one of us perceives his / her sense of beauty or reality differently.

And since it is impossible to please each desire and taste out there, BiTS labo ambition shifts, from simply flattering everyone, towards rather provoking and prompting questions and causing misunderstandings. Pushing our viewers out their boring comfort zones.

We want to do and create something that we have never seen before, in terms of shapes and forms, or simply conceptual ideas. Creation shall be risky and without any second thoughts, otherwise it will never be accomplished. BiTS aim to explore the boundaries and if stuck in a dead end, simply bounce these tiny walls further. Let’s say it is some sort of design maximalism – draw the line, make final decision upon it, finish it until the end regardless any obstacles, respect your final result, improve it with its surrounding (nothing can exist in vacuum), stay always loyal and never jump around from one less attractive little idea towards the other.

We have seen quite a few things, we have seen this and that, we have made our research, we made up our minds long time ago and we have become design snobs or cynics if you wish. We are looking for people not even with sophisticated views, but rather for people with distinctive Elitism in personal taste and style. We are bored of half finished ideas, easy wishes and comforting lifestyles or useless unproductive online start-ups (by productivity we mean creating physical touchable product out of air, not a bubble). We crave for people who are interested in things, exploring their fulcrum, digging deeper within, not simply and superficially google-ing and wiki-ing obvious lack of invention up on the net.

At the moment we are struggling with creation of our debut fashion collection, which draft is entitled #Disturbia, our main purpose with this collection is to cause indignation to the viewer, because we are bored of being well-behaving handsome guys anymore.

PREVIEW of BiTS labo #Disturbia Collection _ work in progress:

I hope to finalize and present the #Disturbia Collection as soon as possible and present it up-coming spring. Meanwhile do not forget to visit our SHOP

Keep your eyes open…
e_a x BiTS